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IEP007: How to Stand Out From the Crowd with Amanda Daley

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The coaching market can seem pretty crowded, with every niche starting to become saturated with coaches offering something similar to what you’re offering. In fact, this is the case for many different types of online businesses, and for many different entrepreneurs.

So, in a saturated market, how do you stand out from the crowd?

In a situation like this, your point of difference is YOU. Bringing your fullest self into how you run your business and focusing on your own personal growth will be the catalyst for business growth.

On the flipside, it’s important to do this without merging your identity with the business. Today’s podcast guest, Amanda Daley, has some brilliant insights into the way the soul path of your business differs to your own soul path. Through her business journey, she’s learned that she is not her business. The business has its own energy and is its own entity. This really resonated for me, because I came to the same conclusion a while back in my business, and it made all the difference.

Amanda Jane Daley is a leading Business Mentor for Health Coaches worldwide. Renowned for her marketing expertise (with over 18 years’ experience!) Amanda has earned recognition by the world’s top advertising awards, and has built her own 7-figure coaching business in under 5 years.  Founder of the successful health coaching biz ‘Fuel Urban Wellness’, Amanda combines her business + coaching savvy to mentor other health coaches to start their businesses and learn to make $5K+ per month — and has been dubbed the ‘leading expert’ for Health Coaches who desire a heart-fuelled business and a freedom-based lifestyle.  

In this episode, you’ll hear about:

  • How to trust and honour the soul path of your business 
  • Attracting clients that are in alignment with your purpose.
  • The dark side of rapid growth in your business 
  • How to truly stand out as a coach in what might feel like a flooded market 
  • Why it’s OK to break the rules and zig while everyone is zagging 
  • Why it’s essential to understand the fundamentals of marketing – beyond the latest social media trend – to be successful 

Resources and Links Mentioned:

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About Brigit Esselmont

Brigit Esselmont is the author of the #1 Amazon best-selling books, The Ultimate Guide to Tarot Card Meanings, Everyday Tarot and the Biddy Tarot Planner. A professional Tarot reader for more than 20 years, Brigit founded Biddy Tarot in 1999, where each year over 8 million people (like you!) are inspired to live more mindful and enlightened lives, using the Tarot as a guide.

Brigit Esselmont