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IEP018: How to Be Completely Yourself and Make Money as a Creative with Leonie Dawson

Developing business skills is not always on the “fun” list for highly creative folks. As much as I believe that entrepreneurship is the epitome of creativity, there are many creatives who prefer to be free to create their art than get caught up in the business end of things. 

It’s a highly personal choice, how much time you dedicate to the operations and strategy of your business, versus the creation of products, courses and offerings. Which is why I needed to have the incredible Leonie Dawson on The Intuitive Entrepreneur Podcast, so we could hear from the creative genius herself how she navigated the world of business as someone who is 100% dedicated to her creativity. 

Leonie Dawson is the #1 bestselling author of the My Shining Year goals workbooks. She’s a serial entrepreneur who has created over $10m in revenue while only working 10 hours a week. Leonie has been a finalist for myBusiness Business Woman of the Year and Ausmumpreneur of the Year. She has been location independent since 2010 and has lived in some of the most beautiful parts of Australia. Leonie is an artist, creative and hippy, mother to two daughters and wife to a Scorpio god. 

Leonie is a bundle of fun, and seriously impresses me with the love and respect she shows her clients and students, as well as how 100% authentic and aligned she is in everything she does. 

In this episode, you’ll hear about:

  • Why the world needs more soulful women to make good money 
  • The importance of developing business skills as a creative 
  • How to be a good custodian for wealth 
  • How to integrate creativity and fun into your business 
  • The dark side of a creative business and how to navigate it 
  • How a conscious choice and committed action lead Leonie to to over $10million in revenue 
  • How to end an offer or program with grace, integrity and respect 
  • The beautiful spiritual journey of stepping into your biggest, truest self 

Resources and Links Mentioned:


Saddle up for this one, the energy is big and the inspiration flowing! 


Much Love,

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About Brigit Esselmont

Brigit Esselmont is the author of the #1 Amazon best-selling books, The Ultimate Guide to Tarot Card Meanings, Everyday Tarot and the Biddy Tarot Planner. A professional Tarot reader for more than 20 years, Brigit founded Biddy Tarot in 1999, where each year over 8 million people (like you!) are inspired to live more mindful and enlightened lives, using the Tarot as a guide.

Brigit Esselmont