If you’re in business, it’s a given that you need to make money in order to stay in business. Moreover, when your worthy ideal in business is to make a positive impact for those you serve, your ability to keep your finances thriving becomes even more important.
So you’d think all intuitive entrepreneurs would have a loving relationship with money, right?
Well, you probably know as well as I do – that’s not the case. In fact, you may be reading this wondering how you can develop a loving relationship with money.
Is that even a thing?
I know firsthand how uncomfortable people can become with money, especially when it’s tied to a spiritual business. Money is an area that brings up so many limiting beliefs and misconceptions.
Until you truly understand and feel the energy of what money really is, you may have a hard time with your money mindset.
I want you to experience the joy and flow of abundance, of a loving relationship with the energy of money and all it can do for you and those you serve. That’s why I had to kick the year off with my guest on this week’s episode of The Intuitive Entrepreneur Podcast – Sarah McCrumm.
Sarah is the author of the brilliant book: Love Money, Money Loves You, which brings an enlightening perspective to what money is, and how we can best interact with it.
In this episode, Sarah and I discuss the true essence of money, and how we can elevate our money mindset to take our businesses and lives to the next level. Money is an aspect of love, you just have to learn to align yourself with this deeply spiritual energy.
The good news is, that’s exactly what you’ll learn in this episode.
In this episode, you’ll hear Sarah and I talk about:
- How Sarah became a money magnet by tapping into the flow of money
- The power in aligning intuition with your decision making
- Money as an ever-expanding energy
- Why you need to give yourself permission to accept money into your life
- How to release resistance to money
- The flow of money and why it’s so important
Brigit: Welcome to the Intuitive Entrepreneur Podcast. I'm your host, Brigit Esselmont, Intuitive Business strategist and mentor. As the founder of Biddy Tarot, I turned my love for Tarot into an abundant seven figure business. The secret to my success making intuition and strategy my entrepreneurial superpower. Now I'm inviting you to do the same. In this weekly podcast I'll be sharing advice, tools and real-life examples from some of the best intuitive entrepreneurs to show you how you can trust your intuition, align with your purpose and create a positive impact through your work. Let's make it happen.
Hello and welcome to the Intuitive Entrepreneur Podcast. Today I'm talking with Sarah McCrumm who is a money consciousness teacher and coach who guides you to explore the true essence of money based on her book, Love Money, Money Loves You. This develops into an exploration of who you are, what you stand for, what difference you make in the world, and what you're creating with your life.
Now, Sarah trained for 22 years with Chinese energy masters and she spent 20 years coaching business owners and leaders in Australia, UK, U.S. and elsewhere. She's also on the faculty of the Shift Network and is a member of the evolutionary Leaders Circle. Sarah has helped thousands of people transform their relationship with money through her book, online courses, workshops, and retreats. Now I came across Sarah's book, Love Money, Money Loves You when my CFO, Jen, Jen Bro, who's on this podcast as well, and she recommended it to me.
I was listening to it as an audio book and I think I listened to the entire thing in one day. It was so good. I just really loved the simplicity and yet the depth of the message that Sarah has to teach. It goes so far beyond just money, money in the bank, being rich and wealthy and what have you, but really into the energy and the consciousness of money and what does money truly symbolize and enable in our lives. So, I was absolutely thrilled when Sarah said yes to come onto this podcast because what she has to share is incredibly important for all of us just as human beings, but also as intuitive entrepreneurs.
I know for many folks this relationship with money is sometimes a strained relationship. Even for those folks where it is a positive relationship, you will get so much benefit out of this conversation with Sarah and also through her book of Love Money, Money Loves You because this really takes money to a whole new level. You'll hear a lot more about that in this conversation. So, without further ado, let's get straight into it. All right. Well welcome Sarah. It is an absolute pleasure to have you here on the podcast. How are you doing today?
Sarah McCrumm: I'm doing great today. Thank you. Yeah. I've already had a very good start.
Brigit: Oh good. I'm so looking forward to our conversation because I just, I love, love what you have to share when it comes to money. But tell me a little bit about your journey first. What instead of five minutes and what's kind of got you to where you are right now?
Sarah McCrumm: Well, I did spend 22 years training with Chinese masters and that came out of a whole long story, which I won't tell now, but the story really told me that I didn't know very much about life and it seemed extremely important to know more about life. So, I went on this search really for answers and that took me through these two Chinese masters and a lot of very deep energy work basically with them studying energy.
Then I had this experience probably a couple of years before I left that whole Chinese system where I was given this little book about called How to Be a Money Magnet and my business had just failed. So, I was clearly not attracting any money at all. So, it was a very, very difficult situation. There were exercises at the end of the chapters of the book and one of them said, what does money want to say to you? So, I started writing and my pen just took over completely. I saw words coming out of the end of it, which were not the words I was going to write.
It said, I would like to tell you to love me. It went on and it was like money was talking to me about what it really is and how it works on this planet. Then I sort of thought, that's really interesting, actually it was incredibly beautiful, really touching. So, I decided to do it again the next day and I got another message from money. Then I kept doing that and I ended up with a whole series of messages, which were like book chapters with money, this energy of money, like talking through my pen to us as human beings about what it really is, how we can relate with it and how we can make it work much better than it has in the past.
So, that was a, looking back on it that became a defining moment or a defining shift. I never had any intention of working with money. I didn't even have any interest in money really. But it gradually over time became obvious that there was a very great significance in the messages that I'd received from money and that they needed to be shared. The more I've shared them, the more on track I feel, the more I feel like, “Oh my goodness, this is what I need to be doing.
This is such an important message for people to be able to transform their relationship with money.” Which is an energy. So, all my energy work and the spiritual exploration, I've done all these other things, they all play into it, but it puts money right in the center of my work.
Brigit: So, now money is your primary focus, is that right?
Sarah McCrumm: Let's say it's the starting point. It's the door that people walk through. It seems that people really are hungry to do something about money. But the comment that I hear so often is, “Oh Sarah, this isn't really about money at all. Is it? It's about so much more.” Because money becomes a doorway for us to learn about life. So, you do learn about money and that's very important. But actually, through that you learn, just learn so much about how life works, which I would never have believed if I hadn't experienced it for myself.
Brigit: It's funny because just before we got on the call you said to me a little bit about intuition. You said, I'm not really an intuitive, don't really think about intuition, but I would say, you know what, you've experienced this a very intuitive process. So, I'm curious to hear like what role do you think intuition has played in this journey?
Sarah McCrumm: Well, I would say as clearly from writing a book like that, that I have a natural ability to channel, which is a form of intuition in a way. I think that the word intuition gets used a lot for a lot of different things. So, probably for me, my thing is about what is the source of information that I'm receiving with through intuitive means. The most significant way that I use that kind of thing is, because of all the energy work I've done, I have a way of tuning into the likely outcomes of something to be able to feel.
So, for any decision I make, I will sense deeply into what are the consequences of that decision. It's not a yes or no kind of intuition. It's more like this way feels like that, this way feels like that, this bit doesn't feel good. Can I change it so that it feels good, that bit, that's clearly not a good solution because I don't, it doesn't resonate for me. It doesn't feel good. It doesn't... So, I'm comparing options by how they feel as they become achieved or fulfilled. I've come to recognize that I do that a lot in my business.
Brigit: As there been a time where you've ignored that? Where you've ignored your intuition then what happened?
Sarah McCrumm: I think the biggest thing is that I spent a lot of time trying to learn things from other people, which was both valid and valuable, but it almost always made me override what I felt myself. So, what I find myself constantly doing is learning stuff, trying to apply it. It didn't work. Then having to rework it intuitively. So, refining it energetically until it would work for me. Then I can go back and see the essence of what they were teaching me was correct actually. Some of it is that I just picked it up from, I didn't understand what they were saying.
Some of it was because it was coming from a very different paradigm of doing business, which was not aligned with this message about money that I received. So, everything I do has to go through that kind of lens of how does money work? How's this kind of more beautiful, right away of operating with money and how do I make my business work that way. So, I've had to do a lot of reworking of things and that meant a lot of mistakes, a lot of trying to ignore myself and then trying to ignore other people and filtering and finding what actually works.
Brigit: Do you think that's part of the journey though, that having had the experience of learning from others, it not working and then needing to come back in alignment with your intuition? Do you feel that you could have had the same outcome had you ignored other people at the very beginning or are they an integral part?
Sarah McCrumm: I think in a way the whole art of it is bringing the intuition, the subtle, the non-tangible together with the material and tangible part. I notice that often when people are too much into the intuitive part and they don't ground it and bring it into everyday life, they don't actually get any results. Then what's the point? You have this incredible insight but it doesn't change your life in a practical, tangible way.
That's not very satisfying in the long run. If you get too hooked up on somebody else's formula, you never bring your own intuition, you don't ever make it your own and you may or may not be successful. There are people who run businesses that way, but I don't see that it brings the deep fulfillment that you can experience through a really conscious relationship with money and business. So yeah, I think you need to bring both together.
Brigit: Absolutely. I think this is what I resonate so much with your work. Particularly around money, is that the way that you are conceptualizing money is that full integration between like the thinking and the feeling or the manifested and the…
Sarah McCrumm: I don't know what the other word would be but [crosstalk 00:11:22] tested or...
Brigit: That's it? Yes.
Sarah McCrumm: Yes. Absolutely. I just, I hang around so many people and some of them are very spiritual, feel everything very sensitive, often really struggle with money and then others are really, can be really good with money, but they're not happy, they're not satisfied, they're not fulfilled. Actually, neither group is really fulfilled. So, I was always looking for what is it that makes me feel like I'm living my life? It just makes me feel like I'm having a really beautiful life. It doesn't mean I feel like that all the time because there are challenges.
Life throws things at us sometimes that we don't feel ready for and we have to adjust to in response to. But the overall direction is I can see absolutely clearly that I can honestly say my life is more and more beautiful. That happens to be important to me. It's happier, it's way more fulfilling, and it was when I brought those two sides together or when I bring those two sides together that I have that experience. If I'm too much on either side, it starts to kind of drop off. So, it's my fine line.
Brigit: Yes. Definitely resonate with that. So, let's talk money. I love money. Money loves me. Money loves you and money loves us all. I mean, this is the core concept of what you teach that money loves us. Tell me more about what that really means.
Sarah McCrumm: What it means first of all is to really understand that yes, it's an energy, which I think lots of people have that concept that money is energy. Even very grounded people in the markets, stock markets and things, they kind of understand that money is a flow. It's an energy. But people tend to see that it's a neutral energy and that it's just up to us what we do with it. What I found was it's not a neutral energy at all. It is an aspect of love. So, it is an aspect of the generosity of life, if you like.
So, when you experience money as a loving presence in your life, first of all, you have to gradually let go of all the hang ups about having more of it because it becomes actually moral to have more, whereas often got into a kind of inverted morality where it's actually moral almost to have less and yet that causes a lot of suffering for people. So, there's a real conflict inside there. It becomes moral to have more. But what I learned through the book and what makes such a difference is that when it's connected with love, it becomes connected with doing what you love, in ways that you love.
Having an impact that you love. That can be through an accountancy business or a law firm or a manufacturing firm. It doesn't have to be through some spiritual or coaching or something like that. There are many different ways that we can do it, but when you bring love into it, it changes the way you do business like in every aspect of what you do and there are decisions that you will not make. You will not make a decision based in love that knowingly harms other people.
You will… You won't also sit in a kind of compromise position where if I do this at harms these people, if I do this, we lose profit and this, the shareholders will be unhappy or whatever it is. You will sit there and you say, there must be a solution because the thing about money is it teaches you how to ask for what you want. That's what it taught me. How to ask for what you want and have your wishes granted. So, you actually start to say, “Oh, well I don't want to compromise here.
I want my shareholders to be happy.” Or whoever it is, you can translate it into any size business. I want to do good in the world. I don't want to harm these people. Well so, how do I do that? Please money or please… You kind of go into the system and you ask for what you want. Gradually you learn how to get what you want. That's not just about, “Oh I want to go on holiday today.” It becomes about the contribution you want to create. It becomes about the influence you want to have. It becomes about the results you want your business to have and then it becomes really, really powerful in a technology.
Brigit: Yes. So that leads me to ask like, is it responsible to want for luxurious things? Is it responsible to want for, let's say I want a super yacht, because I want to feel like rich and luxurious? How does that play energetically with money?
Sarah McCrumm: I don't think there's a rule that you can say yes super yacht or no super yacht, because it very much depends on who you are, what your purpose is and what you're all about. One of the things I did learn though, somebody once asked me, she said to me, “Oh that would just be what would be something like flagrant extravagance to buy something?” Maybe it was jewellery, not quite as extravagant as a super yacht. I remember just suddenly realizing that when you buy something, it doesn't matter whether it's jewellery or bread.
That money is then transferred to somebody else who probably has kids, rent or a mortgage, books, uniforms, food, whatever it is that has stuff to buy just like everybody else and that the money is working all the time. So, I personally find I get the deepest satisfaction when I buy things that feel aligned for me. So, if for example, having a super yacht just totally lined up with who I am and what I'm doing, then I would feel fine about doing that. Money makes no moral judgments about that at all.
The hang-up most people have is about the use of resources, environmental resources and things like that. I think there are some real issues to address that, but what I found is that when you give yourself permission to accept money into your life, most of the time it's not, there's only a certain amount of stuff you can play with because honestly we have days, we have families, we have like really ordinary situations in our life. But what you can do is you can buy better quality of things, which often uses about the same amount of stuff. Like a $5,000 dress or $100 dress.
There's not going to be massive difference in the material amount of stuff that's used, but the creativity that goes into it is hugely different. But the other thing you can do, and I think people want increasingly is service. So, we see more and more people wanting to learn from other people wanting to be taken care of. Can you imagine being able to get your mum like really good quality care when she's very old rather than the cheapest, worst quality care? That's one human being and the resources are very, very similar. But the treatment, the way people bring love and bring themselves into their work, to me that's value.
That's real value and that deserves to be paid for. So, I think what happens once we take off all the fear around money is we stop needing to accumulate stuff so much because we don't need to shore up in case we lose everything. Then we find our natural balance, which for some people will be much more. Some people will have three houses and some people will live in a tiny home, however much money they have. But really the key is we start to look for quality of life.
Brigit: Yeah. Well I guess in, in sort of carrying on from that, there's this concept that money needs to be in a state of flow and oftentimes that means spending money is good because it allows for that flow of money. How does that work alongside savings or saving for the future or your retirement and so on? How can we create a balance of money being in flow but also making good decisions about our future?
Sarah McCrumm: Well to me, saving is a way of, is exactly a way of doing that because your money, although it appears that it's sitting in your account, it isn't actually sitting in your account at all. It's working all the time. Because it's not like the bank leaves in some little box for you in case you want it. The bank immediately spends all the money you put into your savings account on other things. So, the bank keeps it in flow. So, to me, saving is a form of investment, which is supposed to produce a return. So, it's a way of expanding the money that you have.
I think that it's really valuable to look at how much can I invest rather than waste. We don't want to waste money. I try to look, especially in my business at the spending that I do in the business, always being an investment. Whenever I feel it's an investment and I can see the return coming and that the time frames work well enough, it's not going to leave me short. Now I feel really happy to make that investment because money is naturally expansive. So, it means everything keeps growing like that and you start to play with the true nature of money once you start to think expansively like that.
Brigit: Yes. One thing that often comes up say for intuitive or spiritual entrepreneurs is the idea that money is evil and it's not spiritual to be wealthy or rich or to make lots of money. What say you?
Sarah McCrumm: Well, I understand why people might believe that. We have been taught a lot of very strange things and just, I think it's worth really reminding ourselves that it's not only Christianity, for example, that can make us feel quite confused about money. It's harder for a rich man to pass… No, it's harder for a camel to pass through the eye of a needle than a rich man to enter heaven an all of that. But the archetype of an Eastern spiritual master is a monk with a begging bowl who never actually touch a lot of money because people throw money at them, but makes that almost the, I don't engage with it.
So, it makes it seem like there's something bad or immoral or non-spiritual or dirty about money. We have this, not in all religions, but it's common enough across the world that these archetypes go deep into us. Then you mix that with the things that are done in the name of money. So, there's tremendous rejection of money because people often do become horrible people when they have a lot of money or maybe they were already horrible, but the people do do some terrible things for the sake of money.
So, it's very understandable why we have that. But if you understand that money is actually an aspect of love, it touches into the deepest roots of our life. That's what I found in this exploration of money is that it is deeply spiritual. It's everywhere. You can't get out of bed, you can't sit on your meditation mat without money being involved at some point. Money is the fluid of exchange that allows us to share our gifts with the world. So, without the energy of money, it doesn't have to be cash, we could create a different financial system, but without that energy of money, we don't share anything with other people.
So, we don't have connections, we don't have a world. So, it's almost the… It's also the energy of wish fulfillment, essentially. There's a beautiful bit in the book where it says, it's so simple. You ask, we deliver. Just like that. That's what I have increasingly discovered. We need to learn how to do it. But when you learn how to really align yourself with it, it becomes a beautiful experience that enables you to give more. Because if you're really poor or if you reject money, there's only so much you can give and people burn out so often. I mean, coaches and healers would just burn out.
They've got so much they want to give but they can't and it's because they've actually rejected the fluids, the energy that would allow them to do that. Whereas if you let it in, you can grow your business as big as you want to. You can create as much influence and impact as you want to and you have to grow your skills with that. You don't do that by staying somebody who charges $70 an hour for coaching sessions. You actually have to grow yourself, your skills, your business capability, your spiritual capability, all of it to be able to do that. But that's a fine thing.
Brigit: You see, what came to mind when you said growing your skills too is I think too that we need to grow our financial skills and even our energy and capability to be able to hold and receive more wealth through our business. Because I've seen many examples where a business owner might grow their business to a certain point and the wealth can keep coming in, but then there's, they've reached this capacity of, I can't hold this anymore. I'm either going to keep pushing it away. I can't hold it. I'll spend more of it.
Tell me a little bit about that. How do we increase our capacity to hold and receive wealth in the business?
Sarah McCrumm: There are several parts to that. So, one part is that we first of all tend to grow our vision. We start to say I want more, whether it's the, I want my business to be able to do more or I want to give more, I want to contribute more and that triggers the whole thing into action. It triggers the expansion. I find that it's really important to be very disciplined about taking care of your energy, very disciplined about taking care of your body and your mind and all the different aspects of yourself.
Because there will come a point if you don't do that, where you will not have the energy capacity to be able to hold whatever it is that you're creating. I found it was probably the biggest challenge for me was learning the business and money skills. Then when you start to have more money, you have to learn how to invest and how to manage money at a much bigger scale. Suddenly it's like there's a whole new thing to learn. You just thought, “Oh, I'm beginning to kind of get familiar with doing business.” Now it's like, “Oh, I'm right back at the beginning.”
So, there are these cycles of growth, and to me, they go together. You need to keep developing yourself and your inner capacity. You need to keep developing your physical existence on the planet, and you need to keep developing the business and money skills as are appropriate to the level that you're operating at.
Brigit: Yes. Then I guess following on from that, in terms of setting money goals for our businesses, is it sometimes you can go, “Right, I just want to get three times, I want to grow three times as much in this next year of my revenue.” Or we go like little tiny ones. “Oh I think that might be a bit more realistic, if I'd just grow by $100,000.” How can we set goals in a way that really align, and money goals, that's aligned and then able to be manifested in a way that is still in alignment?
Because I'm a big believer in really holding the space to something really big to come through, but then sometimes I've felt it in my own energy where I've set a really big money goal and there's been a bit of a like… I don't know what I'd call it. The energy is not quite right. I feel like, “Oh, am I just being, am I being greedy? Am I being unrealistic?” Then things just kind of fizzled back down to a different level. What's going on there?
Sarah McCrumm: I had a lot of experience of trying to set goals and if I set a goal, especially a financial goal, I was guaranteed to fail. I don't mean fail a little bit, like I didn't quite make it, which is fine. Often you don't make a goal, but you've actually achieved a lot in that, but it would be completely spectacular. I would not. It was almost like it couldn't get started. So, I think I learned the hard way around that. What I found for myself, and it is a bit different, each person has to find their own way and their own inner feeling.
But what I found for myself is that when I can connect with what I just really spontaneously wished for from the insight, then there's a natural alignment in that and I don't feel terribly attached to it. It's more like that wish is a prediction and my job then is to be pretty relaxed to enjoy myself. Then I find that it's really interesting how often the system money, whatever, kind of takes care of it even if I completely forget about it.
If I make a heady goal, this is what I ought to want, or I'm in this exponential growth program for my business, so I need to 10 times everything that I think, if I make that kind of goal, for me it doesn't work at all. For some people it puts them under enormous pressure because they don't like to let themselves down. That goes against the essence of money, which is this very beautiful, loving and gentle flowing energy. Super powerful, but it doesn't flow through force. It flows through this kind of, through nature. It's a different kind of way.
So, I had to find that inner feeling for myself. When that happened I started to be able to make numbers goals sometimes. I had an experience, I'll tell you because there was a program I was promoting and I thought, “Wow, it would be amazing if we had 700 people on it.” It was going to make up to the thousand. I had another program with 300 I thought if I just got 700 on this, then we'll have a thousand that would be like just the most incredible thing for me. In the first weekend of the promotion we went through 700 and it's like, “Oh my goodness.”
Then totally spontaneously without any premeditation because I was already satisfied. I said, “Wow, wouldn't it be amazing if we actually had 3000 people sign up for this?” I didn't care at all whether they did because I was already happy. Then we went through 3000 during the promotion and then I said, “Well, wow. That would be incredible.” Supposedly we had 4,000 and it was kind of even more free and we actually went to 4,400 or something. So it was an experience of where the number thing really works, but it worked from that inside, natural, spontaneous, soul wish.
That's very powerful and very effortless. So, to me that's what I'm teaching, that's what I'm working developing all the time. My ability to just connect with that level of wishfulness.
Brigit: It feels like it's releasing that the grippiness that you can often feel with money or like… Yeah, I think whenever we come from that place of must make desperate, awful. It's just awful.
Sarah McCrumm: It doesn't flow whatsoever, that's for sure. There is one thing. Can I just add one thing, because I actually think it's really important and for a lot of people who've been working doing this kind of stuff or trying to learn to manifest, you might have heard it before, but a lot of people haven't. If you do wish for something just afterwards say or something better and it instantly takes off all the pressure that I've got to perform it this way or I've got to have all the answers.
It creates that space that you said a little while ago Brigit about that life can bring something beautiful in for you that you didn't expect. So, it creates space for surprise and delight and it actually doesn't really create space for surprise and delight. It actually doesn't create space for worse things to happen, which is nice.
Brigit: Yes. Because that's interesting. So, I recently set a fairly hefty big money goal for the business, but then as I started getting closer to that, I realized, “Oh, there's like these other things that go with this, which means bigger team, more expenses, more work.” I started thinking, “Oh, is this like, is this what I really want to have?” So, now I'm sort of seeing actually at the or something better mean there's something better might be half what that money goal was, but maybe your profitability is exactly the same in the end, right?
Because we might think that that money goal will bring us the happiness, but there will also be other consequences with that as well.
Sarah McCrumm: Yeah. I think that's the beautiful thing about it in a way. So, we just do the best we can with our imagination. But yeah, I can really imagine having more money doing this. Life brings that to you probably in the way that you allow within a frame that is possible for you. You look at it, it's like, ah, okay. But the key to it I find is because money loves this kind of thing, rather than saying, “Okay, oh, I don't want that.” It's like, well I really love having the money and I want this.
So maybe I want to have really small team or I want to have very high profits or I want to have a lifestyle like this. I want to work for 10 hours a week and have this. It's when you start not compromising and not cutting down on things, but really adding together the different pieces in a way that you can connect with it. You must be able to connect with it. If you feel disconnected from it, it doesn't work at all. But when you start to do that, that's when the energy of money gets really lively and that's when people get great results.
Brigit: Yes. It really comes back to knowing how to ask for what you want.
Sarah McCrumm: Yeah. Constantly defining what you want because we don't. We only think we know what we want and then you get that, it's like, “Oh no, I want this now.” Or, “I want more of something else.” So, you, always there's just more and more and more asking,
Brigit: Oh and I remember this in your book actually this one really stuck with me, because it was around you can ask, but then don't keep asking for the same thing or keep changing it. Like just putting the request because otherwise we all get confused up here.
Sarah McCrumm: Yeah. The thing is if you ask for something, and let's say you don't have the money for it yet, but it kind of puts a hold on the money when it comes in. If you imagine you've asked for it and the system goes into action trying to deliver it to you, so they're going to find a way for you to get some money, but that money's allocated to what you've asked for. People often say, “Oh, that didn't work. Okay, I want this instead.” Now you've got to hold on two things.
Then you say, “Oh, that didn't work.” You start putting a hold on all your money so the money never gets through to you because you just didn't really quite understand how it works. So this is some of the stuff that's revealed in the book, like the quirky stuff that we would never think about unless you get money to explain it to you directly.
Brigit: Yes. I think that's what I love about your book is that you could almost do is, I think it's called bibliomancy. So where you could literally just flip open a page of the book and that message will be absolutely perfect for you because every… The book is filled with almost micro lessons that can really apply to your life.
Sarah McCrumm: It becomes simpler and simpler. That's one of the things I've discovered. I go back to things, whatever it is, nine years ago now, I look at it and I think, “Oh my goodness, now I'm beginning to understand what that really was.” It's so much simpler and so much more beautiful than I realized at first. So, it kind of goes deeper and deeper every time I read those chapters. It's like they're layered with the energy of money and you can go as far as you like with it. Which is incredible because on the surface it's a very simple book. It's a very simple language.
Brigit: Yes. Verse, the invitation to go deep if you want to.
Sarah McCrumm: Yes. Or not, who knows? You can go either way.
Brigit: Beautiful. So, I think for some people, well actually no, there's a lot of stuff out there that talks about money mindset, money blocks, limiting beliefs and so on. Number one like are you… Does that… Is that in your space? The concept of having limiting beliefs about money, is that something that you buy into and if so like how do we uncover those limiting beliefs and eventually release them?
Sarah McCrumm: It is probably the question that I get asked about more than anything. How do I release my energy blockages, limiting beliefs and so on and so forth? There are several ways of looking at it. The first thing is that I think that spending a lot of time focusing on your limiting beliefs tends to mean that you get a lot of energy from that. So, you're getting energy from limiting beliefs and it tends to be, doesn't produce very good outcomes.
So, I teach people different ways. One way I teach people is to pay attention to receiving fresh energy because that will actually push out the old energy and the old energy includes those limiting beliefs and a lot of the blockages. That's a very simple way that I learned from healing is that if you're constantly... It's like if you constantly eat good food, it's going to push out the shit at the other end anyway. You don't actually need to really do anything about it. It's going to happen.
I also teach people to observe with great clarity in consciousness because when we observe something with clarity, it changes anyway for the better. So that's very powerful. It takes a little bit of teaching to really get that, but so it's useful to be able to look at and see what a limiting belief is doing to you. But if you get hooked up in trying to dig it out, it can often dig it deeper. But I think that the most important thing and the thing that's made the most difference to me is actually coming back to the core message of the book.
Money says, I want you to love me, and it finished that first chapter saying I will love you. So, coming back to, what does it mean that money is love? That money loves me, that I can love money. I'm invited to love money. It starts to make the limiting beliefs look rather silly. Once they look silly, you don't play with them so much because you get more actively engaged with what looks kind of tasty, interesting, forward moving, engaging. It just engages your consciousness much more.
So, I often say to people, everything is in that first chapter. If you just keep coming back to just that message alone even, you will radically shift your relationship with money and you'll know what to do in all the different situations. Come back to money loves you. It's an energy that loves you, it is love, and it is safe to not only safe to love it, it's really delightful and beautiful to love it.
Brigit: Beautiful. For the next sort of six, 12 months, what's unfolding for you? What's coming up?
Sarah McCrumm: I just spent a weekend over in America recording a kind of master class series, which is about money. It's about working light. Which is something that came out of the whole exploration of money. How can we work in a way that is much lighter for us. It's about combining that with purpose. So, it's the game changes journey, really the 21st century game changes journey and teaching people the skills to do that. So, I'm quite excited about that because it links with my whole thing about money.
I started to get interested in assets and having assets in my business rather than before, it was basically me teaching stuff. So it was me and my time. This is a really significant asset. So, I'm looking at how I can grow that by sharing the work that I want to share and helping people to understand their relationship with money better and make more money and be more successful in their businesses. So, there's a beautiful kind of circularity in the message that we're all going to be doing the same thing.
So, I think that that's going to be a very significant focus for me next year is how to grow things now that I have built. So, yeah, I'm very, I'm really looking forward to it. I think I'm going to learn a lot of new stuff.
Brigit: Yes. Fantastic. Then as you're going into that, what new aspect of yourself are you expressing through your work?
Sarah McCrumm: That's an interesting question. Probably it's really more about perhaps going deeper. What's very important for me, I don't expect myself to be like at the top of everything that I'm talking about, I'm learning and I'm growing. I don't expect that, but I do find it really important that I'm developing myself and that it's all very aligned. So, the integrity part of it is important. Because I'm entering a whole kind of new territory, it's a little bit more new territory.
Let's say the last few years we've been building in a certain direction and now suddenly I'm taking a step. I think it's for me to bring all of myself into whatever it is I'm sharing at whatever level. Some of the work I'll be doing next year will be working with people who are operating at a much higher level of wealth. I've done that a little bit, but it's going to increase. To retain simplicity and the essence of the message with people who are extremely financially sophisticated, I think it's going to be an interesting challenge for me.
I know that if I go down the rabbit hole of their sophistication, the purity of the message easily gets lost. So that's going to be a challenge. It's all about integrity really.
Brigit: Oh, I'm so intrigued actually about say super wealthy and how they would interact with your work because you would argue, well they've already got the money. Who needs money training?
Sarah McCrumm: Yes, but they often, there's often been a great price paid in getting the money. I have worked recently with somebody who sold a business, she ended up with $110 million and over the following, I don't know, 10, 15 years explored impact investing. Had a lot of failures, but actually what's really interesting is the amount of challenge there is in the relationship with money itself. Not even feeling good about having that much money.
I remember a moment when she said, “Oh my goodness, think what I could do if I had double this amount of money.” Whereas before she never wanted to increase it. She had a fiduciary duty to maintain it and she's a kind of, she's a good person, so she's not spend thrift. She doesn't try to get rid of it. But she had never recognized how powerful she is and how powerful that money is in wise conscious hands.
So I think there's a tremendous opportunity for mildly wealthy people up to super wealthy people to become way more conscious about how they're relating with money, because that affects your personal quality of life and what they're doing with their money.
Brigit: Then I can just imagine the value of that money becomes huge.
Sarah McCrumm: I mean it just then it's like a mushroom cloud. It just expands in every direction you look at it and you suddenly realize what abundance really means. Abundance isn't just winning the lottery or just having $1 million in your bank account. It's this expansiveness where whichever dimension you look in, everything's growing. Then we have some really interesting questions to ask. How do we then live our lives? How do we spend our time? What do we put ourselves into? So, this is very interesting territory, I think.
Brigit: It's almost like the new currency is the consciousness that lies behind the money.
Sarah McCrumm: That's right. Funnily enough, after I wrote the initial book, I started, I kept getting this question, what is the new currency? The last five chapters of the book, more or less are about the new currency? Just touching in. I just started to teach a course called activating the new currency. So it is, it's exactly that and that's quite radical actually. But the point is that it's also, I see that it's here. We can do this. It's not imagination. It's not even like a fantasy holiday anymore.
We can actually bring that in onto this planet now and start to live it. So, it's just up to whoever wants to do that, really to get yourself engaged with exploring your relationship with money.
Brigit: Of course, it all begins with your book. So, where can people find out more about you and also your book?
Sarah McCrumm: Well, the book is on Amazon and regular kind of places. I'm on my website, which is sarahmccrumb.com. It's just my name dot com.
Brigit: Fabulous. We'll post those in the show notes.
Sarah McCrumm: Easy points. The book's called Love Money, Money Loves You. The reason for that title is pretty obvious from everything that I've said.
Brigit: It's got such a pretty cover. [inaudible 00:44:52]. It's very nice. Awesome. Well thank you so very much Sarah. I've really enjoyed our conversation today and I am sure it has lit a fire of inspiration in many people's minds today and how we can kind of re-conceptualize money and redefine our relationship with money so that we can serve like elevate this global consciousness in the world. It's very, very exciting. So, thank you.
Sarah McCrumm: Well I hope that it really has ignited people because it's really rewarding to go down this path. It's rewarding in far more ways than money, but the money is a part of it. So, it's not about that. It's going to be rewarding and I'm going to be broke. Not about that. It comes at every level. Yeah, it's a really beautiful experience actually to explore.
Brigit: Fabulous. All right. Thank you, Sarah.
Sarah McCrumm: Thank you, Brigit.
Brigit: Thank you for joining me for today's episode of the Intuitive Entrepreneur Podcast. If you love this episode, please leave an honest rating and review on iTunes. It really helps to get the word out and of course, I read every single comment. If you want weekly inspiration to help you trust your intuition, align with your purpose and create huge business success, then head on over to brigit.me and sign up for my free weekly emails. That's B-R-I-G-I-T.me. See you there.
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