IEP033: How to Consciously Build a Financial Strategy for your Business with Jen Bro

Brigit Esselmont:             Welcome to the Intuitive Entrepreneur podcast. I'm your host, Brigit Esselmont, intuitive business strategist and mentor. As the founder of Biddy Tarot, I turned my love for tarot into an abundant seven-figure business. The secret to my success? Making intuition and strategy my entrepreneurial superpower. And now, I'm inviting you to do the same. In this weekly podcast, I'll be sharing advice, tools and real-life examples from some of the best intuitive entrepreneurs to show you how you can trust your intuition, align with your purpose, and create a positive impact through your work. Let's make it happen.

Brigit Esselmont:             Hello and welcome back to the Intuitive Entrepreneur podcast. Today, I get to chat with my CFO, Jen Bro. Now, Jen Bro is a virtual CFO and business consultant. She helps conscious companies in the $1 to $20 million range to strategize, execute, and scale with blueprint financial solutions only a seasoned chief financial officer can provide. What's super cool about Jen is that she is a business and money alchemist who consults and assists in everything from sustainable wealth generation and healthy cashflow to effective decision-making data analytics and infrastructure. And having personally worked with Jen over the last few months that she supported our business as the CFO, I can approximately attest to just this unique magic about Jen to bridge both the spiritual and the business worlds in a really powerful way. I interviewed a number of CFOs to step in to our business with Biddy Tarot and every one of them, but Jen was very kind of stiff accounting like, and it was all just about the numbers and number crunching and so on.

Brigit Esselmont:              But when I met Jen, it was an absolute breath of fresh air. She really understood not just all of the financials, the P&Ls, the profit and loss, the balance sheet reporting and so on. But Jen understood the energy of money and how money flows through the business, both tangibly and intangibly. And in this conversation today, you're going to get a really deep sense of what role money can play in a spiritual entrepreneur's business and how we can be really good custodians of our money, how we can learn a lot about ourselves and our deep stories that may either be helping us with money but in many instances, kind of restraining us from being able to fully step into that full potential in the money space. So, today is a super juicy, yummy conversation, essential for any business owner. And let's just get straight into it. So, let's say, welcome to Jen Bro.

Brigit Esselmont:              All right. Welcome Jen. How are you doing today?

Jen Bro:                              I am fabulous. How are you doing Brigit.

Brigit Esselmont:              I am good and I'm so excited to be talking about money.

Jen Bro:                              Yes, a fun topic, very powerful topic.

Brigit Esselmont:              Yep. And I think what makes our conversation today even more magical is I don't think I've ever come across a CFO who is as connected to spirituality as you and it's so refreshing to have those two aspects come together. So, I'm sure today's going to be awesome.

Jen Bro:                              Thank you. Yeah. I'm excited to share some new energetic technology and really inspire people in a new way with a new relationship with money. Thank you.

Brigit Esselmont:              Yes. So, tell me Jen, like what's been your journey to get to where you are? How do you end up as a CFO who is very spiritually attuned?

Jen Bro:                              Well, the short story, I was a traditional bachelor's degree student, went to college, started off in accounting right away after I got my degree and started off in accounts receivable and really spent 15 years working my way up the ladder up to the high supervisor management roles and executive level. And about a year or two after my initial entrance into the marketplace, I got really sick, like really sick, like I can't get out of bed sick. And after three years of looking for answers and what's going on here, I ended up really changing the trajectory of my life. I didn't know it at the time, but in retrospect that was my spiritual awakening where life really took me offline. But at the same time, I had to function and operate. I still had to go to work and all those sorts of things. So, that's what really started my spiritual journey in opening up my consciousness to, oh my gosh, like I didn't even know about chiropractors. That's how much I didn't know about anything.

Jen Bro:                              And when I started to look at how do I start looking outside of a system to heal myself and my body, because at that point I was told I'd be in a wheelchair and bed bound by age 30 and this was by Mayo clinic, which is the best hospital supposedly. And that's when I remember driving home from that appointment and well, I didn't drive home, my husband drove home and I was sitting in the passenger seat and looking out and I'm like, I just don't believe it. And it was that point where I thought everything I've been taught and conditioned by our culture and society maybe, that isn't true. And that's when I started on my quest and my spiritual journey started.

Jen Bro:                              I started with naturopaths. And then I started learning about energy and meditation and spirituality, and that's how it all started. So, those years I was really healing my body. I was walking in two worlds. I was learning about the supernatural, these invisible packets of energy. At the same time, I was climbing up the executive ladder and learning a really honed in skill set on finance and accounting. So, for many years I walked in both worlds. And it got to a point where it was like, it was time to shift out of that corporate structure and to really show up in the world, in the marketplace of life as somebody who knows about energy and divine living, and also knows about form and structure and organization and data and processes and regulations, and how do we do that in a more conscious way? How do we do that in a more abundant way? And how do we make our dreams come true? So that's the short version of that story.

Brigit Esselmont:              Yes. Wow. I can relate to it so very much. There's a lot of parallels with my own journey as well. Do you think at that time, when you're working still in corporate and then exploring all of these different parts of your spirituality, what was your feeling about whether or not they could be integrated or not?

Jen Bro:                              Oh my gosh. I had no idea. Like I had no idea how it was ever going to come together. Mid to early on, I was just happy to be able to have the financial resources and to be able to be working and make the living I did to support my spiritual journey and my health journey because that that can be an expensive journey, right? For going to a lot of retreats and we're doing really high end health care that's holistic and so early to mid on, I was just in that state of like I'm so grateful to have the resources.

Jen Bro:                              But those last years like after my body healed and I was able to function and operate in a really high energy way, it got very painful the last five years I was in corporate. And it was like I was gradually being nudged out by mother life and that was a really difficult rite of passage for me. So, for sure, for sure.

Brigit Esselmont:              And at that point, did you feel like the two just couldn't coexist like or maybe I'll put it in the other way. At what point did you realize that the two can coexist and integrate?

Jen Bro:                              Yeah. At that point, I didn't understand how it was going to all come together behind the scenes. I was doing a lot of shamanic training. So, I thought, well maybe I'm going to be a shaman and maybe I'm going to be this medicine woman. And I really thought that that was my trajectory. And then when I actually ended up leaving corporate, I took a year off because I didn't know what to do and what had seemed to be true following this shamanic path just didn't feel right anymore either. It was like it was a part of me getting to where I needed to go, but it wasn't who I was supposed to necessarily be. And so, it took me quite a while. It took a year off from everything, work, life. We lived off grid for a year and that's when it started coming in as far as how these two things make sense together, the marriage of money and energy and life and abundance and numbers and data, that's when it started streaming in and here I am, so.

Brigit Esselmont:              Yeah. And what does it mean to integrate the two for you? Like what do you feel is possible as a result of this?

Jen Bro:                              So for me, I teach a lot about the sacred feminine and the sacred masculine. So, that can also be talked about in terms of the left and right brain hemispheres, right? If we're more into the science and the quantum physics of it or are we more into the woo woo, we can talk about the sacred feminine and the sacred masculine. But for me, what it was, was I spent all those years healing myself and that was really tapping into in attuning my sacred feminine, meaning my right brain. And for me, then what happened was when I left and took that year off, that was the activation of my sacred masculine. How do I bring things into form but in a healthy way that my sacred feminine is handing off to my inner sacred masculine and creating in the world in a different way? Because before I would do from a place of pushing or not having boundaries or not giving myself the value I knew that belongs with the energetic input side I was I was giving up there.

Jen Bro:                              So, when I speak of the sacred feminine. I mean, that's the being-ness. That's learning how to really just be and receive. It's knowing our worth and our value and it's trusting. So, I spent all those years building that muscle, and so when I went offline for a year in really just I learned how to translate and talk to my inner masculine, which is the energy that allows us to bring the formlessness into form to create. That's also the data of our business. It's the information. It's the structures. It's the, what's the CRM you're using? What's the accounting software you're using? And so, when that started happening, I started understanding that we need to optimize both centers, whether you're talking about the brain or you're talking about the inner sacred masculine and feminine and optimizing and syncing those energies. And that is when everything changes. That is when like magic is just your natural state of life.

Brigit Esselmont:              Yes. And I think it's really important to emphasize it's the balance of both sacred masculine and sacred feminine. Because I think what I see sometimes in the spiritual world is that the masculine can get a bit poo-pooed, right?

Jen Bro:                              Yea.

Brigit Esselmont:              Oh, systems processes. Oh, it's not money, finance, all that kind of thing. And we need to be trusting and in surrender and what have you. And I actually feel like that's not the solution yet. The solution is the balance of both. And I certainly think that the work that you're doing and continuing to step into and evolve into is that it is that balanced place.

Jen Bro:                              Yeah, for sure. And I think that that's where we're at. I did an interview last year and I was saying that I feel like it's that karma dharma tipping point on the planet. This was last year. I said this where enough of the women, and I'm talking gender here, have done enough of the sacred feminine work that now it's time to start activating the masculine within them and the healthy masculine because what happens when, in what happened to me, what has happened to a lot of people that that are in this journey is they get really good at receiving and they get really good at honing in on their intuition, but they seem to stumble and get overwhelmed when it comes time to take action or to bring things into form. And so, then they sort of fall back into their unhealthy feminine to sort of survive. And so, it's this dance between our inner feminine and our inner masculine that is like the key, is it just like the key and it is where most spiritual entrepreneurs, particularly women are at right now. That is what they're being asked to do. They're being asked to activate their healthy masculine to learn what that is and how to dance with their healthy feminine. And that's the divine union that we are being asked right now on this planet to bring forward.

Brigit Esselmont:              And so, what does that look like? When it comes to money and finance specifically in business, what does it look like when you have your sacred masculine and feminine in balance and in harmony?

Jen Bro:                              Right. So, a few examples would be on the healthy feminine side, it means you know your value. This is your price and you don't negotiate. You know that this is what you're worth. You don't decrease that and just hopes of, well, maybe they won't work with me or this or that's going to happen. Once you're so deeply woven in your value, in your words, you will not compromise because you know the value of that exchange. So, that's the healthy feminine side for example. There's a lot of facets to this, but that's just one example.

Jen Bro:                              And then how that shows up, then that gets transmitted to our inner healthy masculine. It says, okay, this is my value and I know that this is the worth of what I provide. And the masculine goes out there and brings in and attracts those opportunities. Those people who are willing to pay what you're actually worth is really you compromising yourself.

Jen Bro:                              The healthy masculine will also encourage you to set up, for example, a funnel or to start collecting emails depending on where somebody is at in their business and to bring a little bit more form and structure into what they're doing without reverting back into those, I call them hyper-masculine patterns where all of a sudden we forget about ourselves. We don't eat for three days. And we just drink a ton of coffee and we just do, do, do. I'm going to crush it out. I'm going to hustle. That's a really unhealthy masculine way. And then what happens is we ping pong and we can't hold our energy, which means we can't hold that vibration, which means we're not a magnet for what we really want to bring in and who we want to attract. Because if we're still yo-yo-ing with these distortions, it's going to show up out in the field and then we wonder why the opportunities and the cash are not flowing to us as we wish they would, so.

Brigit Esselmont:              I want to touch a little bit on actually the setting prices, the not negotiating and I actually think this has a flow on effect in a few areas like not just with customers but also like with team and attracting the right people into your team and being very clear about pay rates and salaries and what you want to bring into your team. So, like how do get to that place of inner knowing of true worth value, what you are willing to pay and also to receive and so on.

Jen Bro:                              That's a really good question. It does take some soul searching. It takes really looking at the programs that possibly we've either inherited from our family or the culture or collective consciousness or possibly it's karma and taking a look at those patterns that keep for some reason throwing us off the track of what we know our value is. So, for example, it could be if we [inaudible 00:18:32] of their pricing because we're afraid somebody's going to reject us, even though we know we offer a lot for the value that work's changing, if we shrink back, we could possibly look at maybe there was a program in the childhood, right, where every time you put yourself out there in a certain way, you were rejected. And so, that old pattern could be applying. It could possibly be something from the family that we inherited. It could be something for mom or dad or an aunt or an uncle telling us that we got to work hard and just be lucky if you had dinner on the table and all those sorts of things, which then triggers these old programs to get us to negotiate our price because we think, well, I guess something's better than nothing. So, might as well just compromise myself here.

Jen Bro:                              So, we really need to look at these patterns and we have to understand how multifaceted they are. They can be karmic. They can be family lineage, ancestral patterns. They could be something from the collective consciousness. They could be societal, cultural programming. It could just be our own stuff that we've accumulated in this life. So, it's important to really dive into that and to have some good resources and a mentor to really help you. Because if we don't get to the root of those programs and pluck them out, we'll keep wavering on our worth and value, for example.

Brigit Esselmont:              Yes. And I it's interesting how this might play out, say in the bootstrapping phase of one's business too, right? So, I recently went through that kind of realization of we've been using free software for a long time because I've always thought like, I don't know, I just thought, well, you bootstrap and you save money and like I'm a small business and therefore I will save money. And then I was like, hang on a second, I'm not a small business anymore. What am I doing? And I really had to challenge like, why am I bootstrapping? Why am I not investing in just something as simple as software? But this can also translate into why am I not investing in an elevated set of skills and experience on my team? Why am I still paying cheap rates for a service that's not actually completely fulfilling my needs or my business needs right? What is going on there?

Jen Bro:                              Exactly. Exactly. And a really good piece of advice. I just got back from an amazing mastermind and a woman there who is like the level of conscious success that she's had out there is just absolutely amazing. And one tip that she gave us was that when we're kind of over that bootstrapping phase, which I completely agree with that there comes a point where the penny pinching actually contracts us. But that's another subject. But just to add that footnote on what you were saying.

Jen Bro:                              But what she was saying was when we get to that point where we're not bootstrapping anymore, we need to start hiring people who are actually further out ahead of us and if we're trying to hire as far as their experience, what they've accomplished out there, what they bring to the table, and if we're always hiring people who are behind where the container is of our business, then we're always trying to play catch up. And we ourselves as if from the CEO, from the founder table, whatever that looks like, when we get to the point where I find that there's something that happens around the $400,000 mark and then again at the $1 million mark.

Jen Bro:                              And it's like we need to start investing in people who are at least three steps ahead of us. And if we're investing in the cheap ones because they're the cheap ones, they're actually more than likely the three steps behind us. They're who we needed three years ago and it's no judgment. But if we want to elevate and scale, which is what I do with a lot of my clients and what I teach and the framework behind everything is we need to look to somebody who's at least three if not five steps ahead of us. And which means that we're going to pay more for that, right? Because they're more experienced. But guess what? The elevation can happen a lot quicker. Their vibration is a lot higher. They have mastered the system. They know exactly how to put you in those grid points and make it happen like that.

Jen Bro:                              But if we're looking for the cheap resources behind us from the people that we're a fit three to five steps ago, that's when we get into struggle and things just don't work and we're wondering why we're not moving forward and we're playing out the same old paradigms. So, I thought that was such a key piece of advice was always, especially where most companies are that I work with, it's like they're at least at $1 million. So, it's like we need to hire people who are three to five years out, right? And that's going to require a bigger budget, but we know we can turn that ROI around a lot quicker than if we try it with the cheaper people behind us. So, I hope that answers your question. There's a lot more to it, but that's just a quick little share.

Brigit Esselmont:              Yes. And I think it's a huge mindset shift as well because you create your success by taking on cheaper resources to a certain point. And that gets you to where you are there. But then you've got to completely flip that strategy because it will no longer work at all. And I'm also curious. On kind of the other end of it, we often get the messages of like kind of like live the lavish lifestyle and throw down like 50K for these amazing retreats that last for half a day. And so, how do we also be I believe is being good custodians of our money and be very mindful and intentional of how we are spending and well, investing our money in our business.

Jen Bro:                              Right. So, I love this question because I've been in the online world since probably like around 2011 in a couple of different ways, shapes and forms. And whenever there's people would like be like spend 30 minutes with me first $20,000 I'd be like, "Oh, come on." And so, I hear you there. And I'm a big believer in that we are the steward of money. It is a tool. That's how I see the purpose of money. It is a tool to help us expand our consciousness. And where people get mixed up is that they think it's something that provides them safety. They think it's something that provides them security. They think it's something that provides them success. They think it's something that symbolizes their value, when in fact, that's not the purpose of money at all. That wasn't the original energetic purpose of why money has been created. It is simply a tool to get us to expand our consciousness.

Jen Bro:                              But to get back to your question, and we can talk about that more later, it's a paradox because on the other hand, I find that the higher vibration of container I continue to move into each metamorphosis, each cycle, whether it's business, personal, I do find that there is a bigger financial cost for that. Well, here's how I explain it. So, money is the tool, right, to help us expand our consciousness and our money programs, meaning our money stories, our money blocks are the last thing to go in the ascension process.

Jen Bro:                              So, if you're somebody who's on the spiritual journey, you have some idea about enlightenment and ascension and the end game in the ascension process is to transcend the money programs. Those are the last things to go before that. We transcend the health ones, the relationships, but the money is the last thing to go. And as spiritual entrepreneurs, that's why we are so many times challenged with money is because it's supposed to be that way. Because we've done all this other work on ourselves and we've recalled all of these rejected aspects of ourselves back into wholeness. But those money programs are the last pieces that need to be called that allow us to call in those pieces for that wholeness to really occur inside of us, hence the ascension process.

Jen Bro:                              And so, there are times I find that the buy in for that next higher reality of consciousness does require me to put down a large amount of money. And at this point in the game, I've been doing this long enough where every year there's like a bigger buy-in that's like, okay, this year, one year it was $15,000 and then the next year it's 40,000 and then this year, it's 100,000. And so there is truth to that. But it's a dance. And I never tell people to go into debt and like just go get a credit card and put a $50,000 mentorship on it. There are a lot of people who can help you move through what needs to be moved through for a lot less than that. And that doesn't mean you're looking for the cheapest thing, but just be very conscious of that out there because that has become a little bit of a parasitic nature online.

Jen Bro:                              And what that ends up happening is it actually takes us very, very deep into one of our distortions, which on some level we agreed to go there with this person and give them, for example, $50,000 to show us how we don't actually trust ourselves, how we give our power away and all those sorts of things. So, it is part of the path, but do you really want to go down that road or there's other ways to do it. But we each have our own agreements. We came here and contracts and so who knows what the heck's going to unfold.

Brigit Esselmont:              Right? I know. And there's lots of expensive lessons out there to be heard.

Jen Bro:                              Yep.

Brigit Esselmont:              Yep. Oh fantastic. So, like for business owners and spiritual entrepreneurs, like what kinds of things do they or do we need to be doing in our business to stay across finances in such a way that we are balancing the sacred feminine and masculine?

Jen Bro:                              Right. So, I think a couple things are, as far as the sacred feminine goes and really honoring that right side of our brain is to really have scheduled time off to spend time in nature or go to the spa and make sure you're getting your body work, make sure you're in a nurturing community, make sure that you're meditating. You're committing to a practice in whatever way, shape or form because that's what's going to spark our creativity and keep our energy flowing and create the magnetism.

Jen Bro:                              And then as far as our healthy masculine is concerned, that means meeting deadlines and showing up for meetings and showing up on time and being prepared, it means getting a bookkeeping system going depending on where you're at in your business. Initially people start on spreadsheets and that sort of a thing. But I say once you get to $100,000 a year, you need to get on a system and that's a very masculine, a very healthy masculine thing to do to get a bookkeeper, to get regular monthly financials. It's to start learning how to read financial statements, starts educating yourself and surrounding yourself with how do I stay really smart and informed about the money that's moving through my company? Not from a place of fear but from place of empowerment. So, those are some really healthy masculine things that you can do.

Brigit Esselmont:              So, something that often comes up like with spiritual entrepreneurs in particular, very creative people but sometimes not comfortable or maybe not knowledgeable with money. And I often see like a choice point of I can either try and learn how to understand my money or I can outsource this to someone and they can manage it all for me.

Jen Bro:                              Right.

Brigit Esselmont:              So, to what extent should you know about your own business money versus trust another person just to take care of it all?

Jen Bro:                              So, there is a rite of passage that every spiritual entrepreneur needs to go through. In the beginning, you need to be in the minutia of it all. And if we just stay in the creative genius all the time, we can be inundated by parasitic behavior, which means people stealing from us and like all sorts of things can happen. And I find that when you hit that initial $100,000 mark, that's when you hire your bookkeeper. That's when you get up on a system.

Jen Bro:                              And at the $400,000 mark, that's when you want to start thinking about bringing a little bit more strategy on. So, that could be like a fractional accounting manager. It may be a little early for a fractional CFO and you could start delegating that. And I talk about this with people and it's like there's a way to delegate in a healthy way and there's a way to delegate in a really unhealthy way. Are you delegating because you just don't want to deal with it. If frustrates you, it annoys you. You don't know how to do it. Because if that's the case, your business will stay stuck because what life is asking of you is to overcome those programs. That's what I'm talking about, like with the money programs. If you're triggered every time by looking at your bank statements and you just want to ignore that, your business will not rise to where you really could be.

Jen Bro:                              And so, for a while you do have to create a very intimate relationship with the numbers and you have to and one of my tips is like if you don't romance money, it won't romance you. And I remember there was a period years ago and I had more than enough money, but I didn't want to open up my bank statements every month, but I always knew I had more than enough. So it was like, well, why do I even need to look at it, right? Because I have all this money and blah, blah, blah.

Jen Bro:                              And what I had realized in retrospect was there was still something every month in me that sort of wiggled and it was like a little knife twisting in me where I didn't actually want to open up the statement, even though it was paid in full, it was set up on auto pay in full every month. There was always more than enough money in the bank. But why was I so niggly about just opening that up and looking at it? Where was that discomfort in me? What was the programming? And what I had learned was it was a lot about what I had been conditioned by my parents, them as business owners. And I joke with people, but like I was doing my parents' taxes when I was seven and doing all their bookwork for them. But there were still these patterns that came in where I didn't want to open up my statements. And it wasn't about that I couldn't pay them or didn't want to pay them because they were all on auto pay. But what was that?

Jen Bro:                              So, we need to look at why are those places that we want to run away and hide. And then when you get to 800,000, a million dollars in your business, that's when you need to start delegating. But you need to be smart about it because if you're not smart about it, you can really attract parasitic behavior, which is people who are going to siphon money from you. And so, when you started at zero dollars and you worked your way up to 800,000 to a million, if you didn't invest yourself in a financial education, and that doesn't mean you need to be an expert, but it means you need to know how to read a financial statement, you need to have somebody that you really trust to be able to see the red flags of where money can all of a sudden go missing. And nobody will know. If you don't know how to read a financial statement, how are you going to know what's missing? You're not.

Jen Bro:                              So, there's those rites of passages from zero dollars up to 800,000, a million and then you can gladly start hiring fractional CFO, delegating more of it over. But by that point, you have given yourself enough of an education where you're empowered by the money. You don't need to look at it necessarily every day, but you're having at least a weekly conversation with the money. You're looking at the monthly reports. You're asking the questions you need to ask, and you have a trusted counsel around you to help just support you. And they're the ones coming to you and saying, "Hey, did you see this in the numbers? Hey, did you see this story that's happening? Hey, what do you think about this?" And that's when you know you've done something right at that mark because you don't have to be in the minutia of the details anymore, but you know enough to keep your company safe and keep it being stewarded by people who are really have your best interest at heart.

Brigit Esselmont:              Because I know something that comes up a lot for people is about trust and the more that you delegate, the more you do have to trust by opening up your accounts to various people and giving access and so on. Do you have any guidance around how to support that trust? Because I really believe in the spirit of trust because when you're not trusting, everything takes a lot longer and it's more annoying and heavy. But then I am also very quick to trust and I'm curious if you have advice for like getting that energy inflow and feeling good.

Jen Bro:                              So, if we take it back to the framework of the healthy masculine and the healthy feminine, the trust lies in the activation of the healthy feminine. And so, a lot of times we can either be too trusting or we can be not trusting at all. And so, we need to go back and ask ourselves this question, is this genuinely coming from my intuition that I either wanted to trust or not trust this particular person or opportunity or is this mistrust or trust that I want to place in this person? Is it from a place of distortion? Is it from a program that somewhere along the line I picked up that it's not safe to trust people and they actually just like for example, they'll just disappoint you at the end of the day. You'll give them everything. You'll take care of them. You'll lift them up and then one day they're just going to rip you off.

Jen Bro:                              It could be a story you heard over and over again as a child. Maybe something happens to a parent's business or your grandparents' business. I know I heard this all the time. My parents and my grandparents were entrepreneurs and the amount of programs that got imprinted onto my consciousness as a result of that that I had to overcome and one of them was, you can't trust people. They will hurt you. They will let you down. They will take advantage of you. They will bleed you dry and then they will leave you there hanging to die. I know that's dramatic and you can tell that that's a really old program and I don't hold that anymore, but I could share it as a story to help people. Yours may sound a little bit different. This person over here may sound a little bit different, but everybody has their story.

Jen Bro:                              Again, the way to really tap into this is for me it's not about getting on the meditation cushion necessarily or going to yoga practice. Those things are great tools. For me, it's like getting into that program. What is the program? What is the distorted program that somehow got overlaid imprinted onto my consciousness or maybe I'm carrying it from another lifetime that there's a lot of different ways this can show up. What is that and how can I finally let that go? And that is where the work needs to be done. We need to go to that zero point field and pluck that program out. It's just like a computer that gets a virus in it, right? Take it into the shop. They find the virus. They pluck it out and backing off again, you're running it up and going. That's what we need to learn to do.

Jen Bro:                              It's not about like, oh, I just need to be positive and I just need to like force myself to trust people because that's not going to work. That's spiritual bypassing. That's actually just going to keep the program running and keep more people ripping you off the more you try to trust. That's how we get stuck in these patterns and cycles. So, that's how I invite people into that space within themselves. And then once we plucked those programs out, like that's when our natural whole frequencies come online and that's when life gets to that magical, easeful abundance place that you're like, why does this person experience like this way? But like I'm doing all these things. I'm like meditating. I'm doing yoga and I'm doing my affirmations and I'm writing out my visualizations and I'm doing all this stuff. Why isn't it working?

Jen Bro:                              And I think that that new age, and I've said this for a number of years, like that new age philosophy around how to manifest really has seen its expiration date in that way, shape and form. And we need to move into these, not that those aren't important and helpful things, but the way that the energies are changing on the planet right now, it's calling us into deeper forms of ascending old in programs that are stuck in our blood, our bones, ourselves, our DNA. That's what needs to be done anymore. No more spiritual bypassing and that's how it's going to show up in your business.

Jen Bro:                              Your business it's like, it'll start and then like, and then it'll stop. You'll have a good month and then you'll have three months with nothing. You'll have all these opportunities and then all of a sudden nothing but crickets for six months. That's what's happening is because life is calling you forward to attend these programs that that's why you're here anyways. Your business is just the container showing you which programs need to be looked at and plucked out of your inner matrix.

Brigit Esselmont:              I feel you. Most definitely, and I always say like, I think entrepreneurship is the absolute best personal growth course you'll ever get because it all shows up in your business, if you're willing to allow it though, actually. Because I think it's easy to kind of squash this down and ignore it to a point that if you allow yourself to be really open to all of the deeper lessons that are available through operating in business and being really present in that business, I think, yeah, those growth opportunities, absolutely huge, painful sometimes, but huge.

Jen Bro:                              Yes, but that's what's calling you up to the next vibrational container within yourself and you can't be a steward of the next vibrational container of the business if you don't have that in sync. So, people wonder why they're plateauing or why things aren't working. And it's so simple on one level, but then it's also a journey. It's not like you just overnight like pluck out all these programs, but once you start understanding that that's the purpose of your business, then everything starts to shift. And once you go get aligned with the right people and the right tools, that's when the needle starts moving on your business. And like that inner freedom starts coming online, where you're not like the anxious worry hustle. That just evaporates.

Brigit Esselmont:              Yep. Beautiful. So, Jen, what's coming up for you over the next six to 12 months? What's your evolution looking and shaping up to be like?

Jen Bro:                              Well, I downloaded energetically a body of work and so I'm putting that into book form right now. And the working title is the Seven Energy Centers of Your Business and really teaching people on a practical level how to align with the energy of their business and to really move into what they were called here to do with grace and ease and abundance and flow. And it's really nothing like the new age world or the law of attraction world. It's like what I call very cutting edge energetic technology that yes, it's been here forever. I claim no ownership that I created it because I don't create anything. I'm just a vessel that it comes through. But there's this body of work that has been showing up and I've been writing about it. And so, that will be coming into the form in 2020 and I'm really excited to get that out there and help people really look at life and business and money in a new way.

Jen Bro:                              What else is coming online? I would also like to create a number of resources around that and membership and downloadable tools and online classes and for example, teaching entrepreneurs who are in this accelerated growth phase how to own their financial knowledge, the finance sector of their business, but without having to be inundated with all the details of it. So, for example, very practical things, how to read a financial statement? What questions do you need to ask? What structures do you need set up to be audit proof? Very basic things. So, there's a lot coming in 2020. And I'm really excited to bring that online.

Brigit Esselmont:              That's awesome. I love it. I love it. And like who are you becoming as you step into 2020?

Jen Bro:                              Oh my gosh. You know my prayer for so long, every time I pray over my food, every breath I take my only prayer for life is that I'm a clear vessel for divine will. And I feel like that prayer has come true in this particular form. And life is always evolving and there's always new iterations, but I really feel that those aren't a prayer of like, one day I will be this or please bring me this, or I wish I could be this. I feel like that has arrived, that I've come to a place on my journey where I am a vessel for divine will and honestly, nothing else really matters to me. Everything has to be aligned with that. Otherwise, it's not something I'm available for energetically speaking in the world, so that means the engagements that I choose to participate in, it means the conversations, it means which holiday parties I'm going to show up at, it means how many cocktails am I going to have at those holiday parties. Everything is about, not in a fanatical way, but just in a pure wholesome way of like being a peer vessel for divine will. That is the love of my life.

Brigit Esselmont:              Beautiful. I love it. Oh, oh. I feel like we've only spoken for about five minutes.

Jen Bro:                              I know.

Brigit Esselmont:              There's so much goodness in here. Jen, where can people find out more about you?

Jen Bro:                              Well, my website, which is jenbro.com. It's a little simple and basic right now. I'm going through and just that a beautiful woman at a mastermind and she's going to help me match my energy with my website. So, that'll be coming up soon and I just have a basic Facebook page. I don't have a huge online presence. Facebook, it's at Jen Elise Bro is my handle and yeah, you're welcome to also send me an email, [email protected] if you have any questions or looking for some assistance in some way, shape, or form.

Brigit Esselmont:              Fantastic. Well, it has been such a delight to talk with you today, Jen and I just, yeah, I really appreciate your wisdom, your insight and your ability to connect this sort of spiritual side with the business side, all that, the feminine with the masculine. It's a breath of fresh air. So, thank you for sharing your wisdom today. Appreciate you very much.

Jen Bro:                              Thank you for having me. I appreciate the container and the invitation. And if this just activates one trajectory aha for somebody like amen, hallelujah. I will be absolutely thrilled to the moon and back. So, thank you. Thank you so much.

Brigit Esselmont:              All right, thanks Jen.

Brigit Esselmont:              Thank you for joining me for today's episode of the Intuitive Entrepreneur podcast. If you love this episode, please leave an honest rating and review on iTunes. It really helps to get the word out, and of course, I read every single comment. And if you want weekly inspiration to help you trust your intuition, align with your purpose and create huge business success, then head on over to Brigit.Me and sign up for my free weekly emails. That's brigit.me. See you there.