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When it comes to business, does intuition really have a place at the table? Or is it all just about strategy, drive, and metrics?
It’s a conversation that fascinates me (which is one of the reasons I’ve started this podcast). Even though intuition clearly creates opportunity in business, there are only a handful of entrepreneurs actively integrating intuition into their business. And many of the entrepreneurs who do purposely use their intuition in business are downplaying it.
I’m excited to open up the conversation to show how much is possible when we combine intuition and strategy to create our entrepreneurial superpower. Through high-vibe conversations with highly successful, six and seven figure intuitive entrepreneurs, I’ll showcase a range of ways that the integration of intuition and strategy gives you an edge in business.
In this episode, you’ll hear about:
- What intuition really is (and no, it’s not necessarily paranormal abilities passed down from your 5th generation psychic grandmother)
- What it means to be an intuitive entrepreneur (and how this differs from person to person)
- The 7 Elements of Intuitive Entrepreneurship (the specifics of how to integrate intuition and business)
- The incredible guests coming up on the podcast and some of the wisdom they’ll be sharing
Welcome to the Intuitive Entrepreneur Podcast. I'm your host, Brigit Esselmont, intuitive business strategist and mentor. As the founder of Biddy Tarot, I turned my love for Tarot into an abundant seven-figure business. The secret to my success? Making intuition and strategy my entrepreneurial superpower. And now, I'm inviting you to do the same. In this weekly podcast, I'll be sharing advice, tools, and real life examples from some of the best intuitive entrepreneurs to show you how you can trust your intuition, align with your purpose, and create a positive impact through your work. Let's make it happen.
Hello, and welcome it to the Intuitive Entrepreneur Podcast. I'm your host, Brigit Esselmont, business mentor and strategist for female entrepreneurs and founder of Biddy Tarot. Now, in this very first episode, I'm going to be sharing with you what's coming up in the Intuitive Entrepreneur Podcast and why you want to listen if you're an entrepreneur who's already seeing results but wanting to scale up and have a bigger impact with more grace and ease. And to say that I'm a little bit nervous, excited would be an understatement. This is super cool to finally be sharing and expressing this part of myself that I have been dying to do for so very long.
Now, first, before we get into what the whole podcast is about, I want to dive into the concept of intuitive entrepreneurship and how as a business owner you can create a distinct advantage by making intuition and strategy your entrepreneurial superpowers. You're going to hear more about my story in the next episode. But for now, this is what I want to share with you. As the founder of Biddy Tarot, I took my love for Tarot and turned it into a seven-figure business that now serves over 6 million people a year. Now, the secret to my success was making intuition and strategy my entrepreneurial superpower. This is the thing, when we discover how to create smart business strategy that is integrated with our own inner wisdom and guidance, that is when we become a powerhouse. Your business flows with ease. Business opportunities appear at the most perfect divine timing. Things become less difficult and way more in flow, and you feel such a greater sense of joy and happiness as you are doing your work.
Now even better, it's doing this integration of intuition and strategy that gives you an edge over those who are perhaps just following the latest business blueprint or strategy without really connecting in and tuning into their inner guidance. Now, here's the crazy thing. Even though intuition creates opportunity in business, it's only a handful of entrepreneurs, like you and me, who are actively integrating intuition into their business. And even if we are using intuition in our businesses, there are many of us who may just be downplaying it a little bit or just thinking, "Oh, it's just this thing that I do on the side."
This is really where intuitive entrepreneurship comes into play. Because the thing that I want the message, the message that I want to get across to you through this podcast is that there is a new way of doing business, and this new way of doing business is one where we are awesome at business strategy. We're awesome at knowing how to grow and scale our businesses. And we are awesome at being able to connect with our inner guidance system, with our truest versions of ourselves, with our inner power, the aspects of ourselves that make us so successful and so connected. Because when you are blending intuition and strategy, that is when the magic happens.
Now, in this podcast, I'm going to be showing you how you can create a highly successful business using intuition and really awesome strategy. Now, through conversations with other successful entrepreneurs, and also a few intimate solo episodes with me, you'll discover how to confidently integrate your intuition and inner wisdom into your business and then use it as your secret weapon to your success.
Now, for some of you, maybe you've heard me say intuition and entrepreneur in the same sentence, and for some of you, your ears are perking up because you're already actively applying your intuition to your business. But, there may be some of you who might be wondering, "Well, what on earth does intuition actually have to do with business? And does it really have a place at the table?" And here's the thing, we each attach our own meaning to intuition. It has a different significance for us depending on what our experience is with intuition.
So for example, many people think that intuition means gazing into a crystal ball to predict the future or lighting incense and then talking with spirits or people who have passed. Perhaps it's about being bestowed with the gift of sight from their fifth generation psychic grandma, or even indulging in something that feels evil or out of alignment with one's own religious beliefs or other spiritual beliefs. And in some cases, yes, this is a true sense of what intuition might be in their experience. However, what I want you to realize is this: Intuition is so much more than these common misperceptions, and especially when it comes to business and entrepreneurship.
So let's talk about intuition. On the surface. It's about knowing something without knowing why you know it, so knowing something without knowing why you know it. We've all experienced intuition at one time or another, even if you don't actually realize it. Perhaps you've walked into a room full of people and within a few short seconds you know who you're going to get along with and who you won't. That is intuition. Or perhaps you've had to make a really quick decision in your business without having all of the facts available, relying only on your gut feel, and that's your intuition. Or perhaps you've been presented with a really awesome offer. Perhaps it's a high-paying job, a lucrative business opportunity, or even a move to an exciting city, but something within you said, "No, not now." That is your intuition.
We are all using our intuition in some way or another. You might call it trusting your gut or following your instincts. But ultimately, what you are doing is you are calling upon your deep inner wisdom to guide you and make decisions that are aligned with your purpose in your business and your life. And to me, that is what intuitive entrepreneurship is all about.
Now, in business publications like the Harvard Business Review and Ink.com, you do often hear about intuition, much to my surprise when I started doing some research. I'm like, "Okay, yes. They're talking about it." However, the way in which they talk about it is limited, in my opinion. There's something called expert intuition, which is the way in which business owners make quick decisions without having all of the facts available, and instead just being able to trust what we feel in a situation. Then, there's also something called strategic intuition, which is about seeing a trend, having a good feeling about it, and then taking action at the perfect time. So, similar to what Bill Gates did many, many years ago with the very beginnings of Apple. He saw that opportunity to create something that was much smaller. Bill Gates and Apple? Is that what I just said? I meant Microsoft.
All right. So here's the thing, though. While there is a ton of research and articles on these topics, they really barely scratch the surface of what an intuitive entrepreneur is all about. Let me share with you a bit around what I see intuitive entrepreneurship is like. And here's the beautiful thing, this is in a constant state of evolution. And even as you listen to this podcast, as the new episodes drop in, you're going to discover your own meaning of intuitive entrepreneurship, and it's going to take on its own life within your way of doing business. That's what I absolutely love. But for now, let me show you seven things that I'm seeing in intuitive entrepreneurship.
Thing number one is that we have meaning and purpose to what we do. Intuitive entrepreneurship means that we understand the higher purpose, the real reason why we're doing what we do. For Biddy Tarot and for me in that relationship with Biddy Tarot, it is very much about bringing Tarot into the mainstream and giving Tarot a voice and a legitimate place in the whole personal development journey. That's my deeper meaning when it comes to running the Biddy Tarot business.
Now, thing number two is values-based leadership. So as intuitive entrepreneurs, we lead from a place of being in connection with our personal values, and we align our decisions and actions with these values. For example, for me, I know that I truly value freedom. So, I am creating a business that doesn't necessarily rely on me on showing up at a certain time to do certain things. It also means that I'm not going to take on extra profit or revenue in the business if it's at the expense of my personal freedom. That's an example of how intuitive entrepreneurs are using values to really lead.
Now, thing number three is that intuitive entrepreneurs feel as well as think. So instead of just thinking about a situation, we feel into it. We feel like, what's our energy around this? Does it feel good? Does it feel bad? And we let that guide us.
Thing number four, there's this beautiful element of creativity and playfulness in what we do as intuitive entrepreneurs. Instead of just following the process, or doing the blueprint, or what have you, we're allowing that space to be creative and to find ways to play, to create new ideas.
Now, thing number five is we trust and we surrender to the process. We trust that everything that happens is in our greatest good and that it is here to serve us. We also surrender to that process. So sometimes things don't go to our exact plan, but an intuitive entrepreneur is able to release into that and allow it to happen knowing that it's probably leading us to somewhere that's even better than we could ever imagine.
Now, thing number six is that as intuitive entrepreneurs we honor our natural cycles and our rhythms because life works in cycles. Now, on a really simple level, those cycles might be a cycle between work and rest, and the intuitive entrepreneur knows that in order to be able to work effectively and productively we also need to have these phases of rest. This also plays out in the natural cycles and rhythms in our lives, whether it's the seasons and how they impact our seasons with our business, whether it's the lunar cycles and how that impacts you on a monthly basis, or even our personal rhythms throughout the day and just knowing that morning times are those awesome times for thinking and being creative, and then maybe afternoons are more about rest and relaxation.
Now, the final piece for the intuitive entrepreneur is about mindfulness and reflection. Instead of just being go, go, go, go, go, go all of the time, intuitive entrepreneurs know that there is value in having, taking a step back and being mindful of what's going on. What's my energy feeling like right now? Reflecting, also. Journaling. I think journaling's such an important piece for the intuitive entrepreneur.
That's what I'm seeing unfolding for us as intuitive entrepreneurs, and no doubt this will continue to take on new shape and form as this podcast continues, and also as my personal work in this space continues. And here's the thing, when you integrate these seven elements into the way that you do business as an entrepreneur, you absolutely amplify your success and your impact with grace and ease. I know it because I've been there before. I know it because I'm integrating all of these things right now, whether it was part of growing Biddy Tarot or even as I'm growing this new space and this new expression of myself. So, these are very important seven elements.
Now, I want to give you a little taste of what's to come here on the Intuitive Entrepreneur Podcast. We're going to have Emily Thompson, co-host of Being Boss Podcast and founder of Almanac Supply Co. talking about how she has aligned her business with the seasonal cycles. We're going to have Amanda Daley, who is a seven-figure business coach talking about aligning with our soul path and standing out from the crowd through authentic leadership and good old-fashioned marketing. Maddy Moon, who is coach, author and host of Mind Body Musings Podcast. She'll be sharing about how we can balance our masculine and feminine energies when it comes to business. Kelley Knight, who's founder of Modern Mystic in Atlanta. She is talking about how she continues to rapidly grow her business with aspirational goal-setting and a positive mindset. And so much more goodness coming to you.
This is all about how we integrate intuition with good business strategy to create highly successful businesses that are deeply rewarding and fulfilling and that have such a huge impact on the people that we serve. Now, I will be dropping new episodes every week, so be sure to subscribe to this podcast in iTunes so that you get the latest episode. And of course, if you're enjoying the podcast as we go, please leave an honest review and a rating. It really helps to bring this podcast to more people. And I tell you what, I think that is an awesome thing. Because I think the more people that realize that bringing intuition into their business is the right or a great way to go, then the better.
Now, you'll also find me over at brigitesselmont.com, or just to make it easy for you. brigit.me. So, it's B-R-I-G-I-T .me. Over at brigit.me, you're going to find the weekly inspiration in your email inbox if you sign up for that. Plus, I also offer one-to-one business mentoring for female entrepreneurs who are already making money in their business and who want to take it that step further to grow and scale their business, but without all the burnout and the exhaustion that often comes with it. I'm really here to help you connect in with your inner wisdom, your inner guidance, and give you some really awesome business strategy to help you make your business absolutely sparkle.
All right. I cannot wait to share this journey with you. It's super, super exciting. I'm so glad that you are here. Now, next up in the next episode, my friend and Biddy Tarot marketing manager, Katie, is going to be interviewing me about my entrepreneurial journey and how I got started, so we'll chat then. Bye for now.
Thank you for joining me for today's episode of the Intuitive Entrepreneur Podcast. If you loved this episode, please leave an honest rating and review on iTunes. It really helps to get the word out. And of course, I read every single comment. And if you want weekly inspiration to help you trust your intuition, align with your purpose, and create huge business success, then head on over to brigit.me and sign up for my free weekly emails. That's B-R-I-G-I-T .me. See you there.
Resources and Links Mentioned
- Subscribe and Review on iTunes
- My Weekly Inspiration Email
- My first 7-figure business, Biddy Tarot
- Being Boss Podcast
- Almanac Supply Co.
- Amanda Jane Daley
- Mind Body Musings Podcast
- Modern Mystic
Want to create a highly successful business that is deeply rewarding and fulfilling, whilst having a huge impact on the people that you serve? Then subscribe for more high-value conversations on the Intuitive Entrepreneur Podcast.